Rachael Kentenyingi is the Information Management Officer at UN World Food Program. She has more than seven years of progressive hands-on experience in communications, public relations and marketing in both for-profit and not-for-profit organizations in Uganda. She has expertise in creating and editing original communication works, brand management, events management, and media writing, among many other things. As a tech-savvy professional and keen connoisseur of the fast-evolving social/new media landscape, Rachael has harnessed the power of social media and the Internet to optimize communication reach and impact. In her job as the Public Relations and Communications Officer at Makerere University Joint AIDS Program (MJAP), Rachael has been commended for her proactive role in advocating for addressing the human rights issues that aggravate the spread of HIV among adolescent girls and young women as a way of controlling the epidemic. She is also a campaigner for the elimination of mother to child transmission of HIV/AIDS and represented MJAP on the national organizing committee during the nationwide campaign launches.